Yoast SEO Plugin – What It Can Teach You About SEO

 

The Yoast SEO Plugin

I just finished adding an article to the Internet Marketing section on this site by Dr. Jeanette Cates. So of course the next thing I did was to drop down to the SEO section of the page to play what I call the “Yoast SEO game”. You play by  seeing how many sections you can generate numbers in, which key words makes the sections turn green. The more numbers, the greater SEO placement chances you have.

Surprise!

On this page I ended up with a green scored in “all the sections”, so it is a great page  – right?  WRONG!   Okay, I will admit to also thinking to myself “wow, you are getting pretty good at this “Yoast SEO thing”.  Then the Yoast SEO balloon popped – just like that!

  • I looked up for the first time and noticed there are three (3) sections to the Yoast SEO Plugin.
  • Amazing, after at least 30 webinars on how to use this plugin, and I finally notice there are three sections.
  • Also amazing, the other two pages were never mentioned in any of those 30 calls.
  • Lesson learned – when you download a plugin, take the time to get to know it and see what it can do to actually make your marketing easier. Below you will find the first page and then the second page.

Later in the week, I will go back and learn what the second page has to teach me. Then I will apply it and, do an update so you can see the difference. It will be interesting to see how much different the SEO placement numbers will be is before and after pages.

A previous lesson – well learned!

As for the third-section (also known as Advance), I think I will leave that one alone for maybe another year or so. I’m just not technologically there yet!

There is one thing you can say with certainty about Internet Marketing…it’s like a large puzzle of pieces that you have to learn how to put together.

 

Screen Shots of the Yoast SEO Plug In.

Online Success Map Are you making it too complex? This is a really simple business. Basically there are only a few parts. Use the Online Success Map by Dr. Jeanette Cates.

hollyralstonoyler.com/internet-marketing/online-success-mapCachedSimilar

Your focus keyword was found in:
Article Heading: Yes (1)
Page title: Yes (1)
Page URL: Yes (1)
Content: Yes (2)
Meta description: Yes (1)

Title display in search engines is limited to 70 chars, 52 chars left.
If the SEO Title is empty, the preview shows what the plugin generates based on your title template.

The meta description will be limited to 156 chars, 4 chars left. 

If the meta description is empty, the preview shows what the plugin generates based on your meta description template.

 

Analysis Page

 

Note: to update this page analysis, save as draft or update and check this tab again.

poor The keyword / phrase online success map does not appear in the page title.
poor The keyword doesn’t appear in the first paragraph of the copy, make sure the topic is clear immediately.
ok The keyword density is 0.18%, which is a bit low, the keyword was found 1 times.
ok The keyword / phrase does not appear in the URL for this page. If you decide to rename the URL be sure to check the old URL 301 redirects to the new one!
ok No heading tags appear in the copy.
ok The page title contains 18 characters, which is less than the recommended minimum of 40 characters. Use the space to add keyword variations or create compelling call-to-action copy.
good The copy scores 74.8 in the Flesch Reading Ease test, which is considered fairly easy to read.
good In the specified meta description, consider: How does it compare to the competition? Could it be made more appealing?
good The images on this page contain alt tags with the target keyword / phrase.
good The meta description contains the primary keyword / phrase.
good The page title contains keyword / phrase, at the beginning which is considered to improve rankings.
good There are 571 words contained in the body copy, this is greater than the 300 word recommended minimum.
good This page has 1 outbound link(s).

LinkdexThis page analysis brought to you by the collaboration of Yoast and Linkdex. Linkdex is an SEO suite that helps you optimize your site and offers you all the SEO tools you’ll need. Yoast uses Linkdex and highly recommends you do too!

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